Liquid gold.
Argan oil, often called "liquid gold," is a nutrient-rich oil derived from the kernels of the argan tree, native to Morocco, and it’s widely praised for its benefits to hair health with rejuvenating properties and adding shine to the strands.
Moisturizing and Conditioning:
Argan oil is rich in essential fatty acids and vitamin E, making it an excellent moisturizer for dry or damaged hair. It hydrates the hair shaft, reduces dryness, and softens hair, leaving it feeling silky and smooth. This makes it a popular choice for leave-in conditioners and treatments for dry or frizzy hair.
Improves Hair Elasticity and Strength:
The antioxidants in argan oil, especially vitamin E, help strengthen hair and increase its elasticity, reducing breakage and split ends. By nourishing the hair cuticle, it helps fortify strands against damage from brushing, styling, and environmental stressors, which can weaken hair over time.
Promotes Shine and Reduces Frizz:
Argan oil smooths down the hair cuticle, helping to reduce frizz, enhance shine, and create a more polished look. It can be particularly effective in taming flyaways, making it a favorite for people with thick, curly, or textured hair.
Argan oil can be applied directly to damp or dry hair, used as a deep-conditioning treatment, or mixed with other hair products. Because it’s lightweight and non-greasy, it’s also suitable for most hair types, from fine to thick.
Liveology® Products Featuring Argan Oil
Afro Oil (Hair Growth Oil)
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