Tuesday, October 29
Liveology® began as an idea back in 2011, when I was in seminary. I was a student minister at a church called Warren Memorial United Methodist Church in Atlanta, GA. It was at that time. that I got the domain www.liveology.org, and registered it on Facebook at www.facebook.com/liveology, but I didn't have the means to grow it at the time, plus I had a lot of growing up to do, so at that time, I just posted uplifting, motivational sayings and graphics.
After a car accident and some wild events that threw my life into a tailspin around the age of 30, I found myself physically injured and mentally confused about my life. I turned to Buddhist meditation, and eventually Ashtanga yoga. I was so taken by the various healing practices I encountered that I brought back Liveology® as the name of my attempt to share healing practices with the world.
I had a God encounter in 2017 in which God offered me a new life and told me to follow Him with everything. So I sold most of my belongings and moved across the country for some time in 2017. No one understood why I made such radical changes at that time, I honestly didn't either, but I had faith and believed in the healing power of God, the ability for us to become free, really free. Liberated not just in our bodies, but in our souls from our trauma, our baggage from our families, from ways in which we can be our own worst enemy.
By 2021, I was established in a daily asana practice and was assisting for an Ashtanga teacher in Atlanta. By this time, www.liveology.org had over 1,000 articles, all written by me as I simply documented the amazing journey I was on in blog form. I was so taken by the amazing changes happening my body and the level of focus I was achieving as an adult in my 30s, it occurred to me to publish a magazine to share this information with the world. Just a month before the magazine launch, I was offered a studio to rent full time - for free - at least, until I could get students. I opened up a few days later with our first students and about a month later, the first print issues of Liveology® Yoga Magazine were in my hands.
And from there, we continued to grow in new and often surprising. In 2023, I trademarked the yoga brand name Liveology® in 2023 and began to bottle the natural bodycare products I had been making and using at home for years into products like Afro Oil and Coco Rose Body Oil. I began to make mala beads for prayer and meditation as part of my own meditative process, and released them as Love Malas. In 2024, I began to focus on sewing and produced a handmade line of prayer and meditation cushions.
Today, we have rebranded in some ways, but in other ways have simply returned to the core of who we are, who God asked us to be. While I still teach yoga, it became clear to me that Liveology® is so much more than a yoga studio, and so we dropped the Yoga part of the name, allowing us to focus our attention on God and the connection between body, mind, and soul from both the East and the West, from both Christianity and Yoga and everything in-between.
Over recent years, the name Liveology has been used by multiple individuals and entities, many of whom have much more money than we have and a whole team of people for marketing. While my Mom helps me from time to time, and I have partnered with other teachers and writers for articles on this website, Liveology® is a one woman show, run by a Black woman in Atlanta. I design everything, write most of the articles (anything branded as written by Liveology® was just written by me), and make most of our products by hand. I find it unfortunate that this world so often prioritizes things like TikTok success over things of the heart and soul - that corporations can simply like a name and use money to try to drive out heart-driven small businesses and people of color - but then again, that's why we exist.
They have tried to steal our name, defile our brand, and backdate themselves using the date their parent corporation was founded, but they will never be the true Liveology.
And so I continue to create uplifting, God centered content and products for abundant life as Liveology®, the official one. We continue to have visitors from around the world, half of which are outside the United States, reading and watching our content and buying our products. Liveology® continues to share life, love, joy, peace and prosperity with the world every. single. day.
Follow us @liveology on Facebook and TikTok. @liveologyofficial on Instagram and Youtube. We know it's a great name. Ignore the corporate bullies & copycats who want to make our brand stand for something other than the love and the light. Liveology® will continue to stand for abundant life forever.
Peace & Love,
Christina Victoria Mills
Christina V. Mills is the creator and editor of Liveology®.
Read more from her column, Habari Gani?.
Liveology® creates uplifting content and products for abundant life. Shop our all natural bodycare, handmade products, and spiritual apparel! Subscribe for access to our wealth of articles and videos on victorious living. Thank you for your continued and growing support all over the world.
Peace & Love!
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